helt.partners

Results

Ten steps, ten proofs

01 ICPwhom we callbeforedependent on “whoever comes to us”afterFlowers Software: ideal customers approached by size and industry

Flowers Software · B2B SaaS · Series A · strong inbound via SEA, outbound unstructured

▶ play
Video, Niklas Matthias and Tim Woitschach, 03/2024 · on YouTube

Starting pointdependent on “whoever comes to us” · outbound “rather unstructured via LinkedIn Sales Navigator” · list building as “paralysis before things even really got going”

Workindustries and ICP sharpened, messaging · sequences set up with the SDR, tooling connected to HubSpot · account executives call without doing the groundwork themselves

Resulttargeted outreach to ideal customers by size and industry · new replies every day, a “clear push” on demos · “more calls, more mails, we are more proactive”

Periodseveral months · interview 03/2024

SourcesVideo, Niklas Matthias and Tim Woitschach, 03/2024

Voices

“… to get to the point via outbound where we first address far, far more precisely the customers in the size and industry we actually want to win as ideal customers, and are not only dependent on whoever comes to us.”Niklas Matthias, VP Operations, Flowers Software

“I am thrilled. This is very professional … highly data-driven … not mass outreach. And really good results.”Andreas Martin, Founder & Managing Director, Flowers Software

Close

02 Researchwhat we know beforehandbeforedecision-makers in purchasing, tendering and costing hardly on LinkedIn, the switchboard blocksafterCivil-engineering company, Rhine-Main (anonymous): via the switchboard 0 meetings out of 20 companies, with direct numbers and a briefing per company 7 of 9

03 Signalswhen the moment is rightbeforea new VdS guideline as the trigger; until then trade fairs, direct sales, LinkedInaftergekartel AG: “three, four, five times the leads” of a trade fair, 20+ Teams meetings

gekartel AG · Fire-safety and media technology · product launch after a new VdS guideline

▶ play
Video, Klaus Schäfer, 10/2024 · on YouTube

Starting pointnew product: media technology for escape and rescue routes · until then trade fairs, direct sales, LinkedIn · worries about data-protection complaints, deliberately no long-term contract

Worktarget groups: media-technology providers, public authorities, fire-safety inspectors · first-contact campaign over about two months, wording, objection handling, follow-up

Resultabout 4,000 contacts, campaign paused because of the volume of replies · “three, four, five times the leads” of a trade fair · 20+ Teams meetings, first test devices, NDA

Periodinterview 10/2024

SourcesVideo, Klaus Schäfer, 10/2024

Voices

“You brought the technical knowledge of how such a campaign has to run … we brought the expertise … a great interplay.”Klaus Schäfer, Managing Director, gekartel AG

Close

04 Datathe decision-maker’s direct numberbeforewith LinkedIn tools “never really got to volume”, about 1 % to demoafterSIRUM: own lead source, about 25 leads a week, 200+ qualified meetings a year

SIRUM · Transport management software · Hamburg and Fellbach · about 35 employees · sales team of 4

▶ play
Video, Gina Friese, 04/2025 · on YouTube

Starting pointtried outbound with LinkedIn tools, “never really got to volume” · classically about 1 % to demo · the team was “very sceptical”

Worktarget groups and profiles recut, own lead source instead of LinkedIn · first contact asking for the call, then the phone · weekly review and adjustment

Resultabout 25 leads a week · 5 to 10 conversations and 1 to 2 demos a week · the same demo rate with 1 instead of 3 people · 200+ qualified meetings a year

Periodstart 11/2024 · interview 03/2025

SourcesVideo, Gina Friese, 04/2025

Voices

“You surprised me in a thoroughly positive way … not shouting loudly …, rather the other way round: understated in style, and then you deliver and perform.”Gina Friese, Business Development, SIRUM

“Before, three people … who did maybe six or seven demos a week; now I have only one person … and reach the same rate.”Gina Friese, Business Development, SIRUM

Close

05 Messagingwhat we saybeforedecision-makers in companies search differently from private buyersafterErgotopia: 100 replies in two weeks, 25 to 30 % interested

Ergotopia · Ergonomic office furniture · e-commerce brand with about 80 employees · rebuilding business-customer sales

▶ play
Video, Milan Henckes, 09/2024 · on YouTube

Starting pointstrong inbound via brand and content · decision-makers in companies search differently from private buyers · goal: very large business customers, “efficient, scalable and measurable”

Worktarget customers, positions and contacts prepared in detail · first-contact campaign, Slack guest channel, replies the same day

Result100 replies in two weeks, 25 to 30 % interested · about 10 replies a day, 2 to 3 of them into the CRM · prospect rate 2 to 4 %, a third of them acute opportunities · recommendation 9 to 10 out of 10

Periodinterview after about a month, 09/2024

SourcesVideo, Milan Henckes, 09/2024

Voices

“You are at the technological forefront … using systems and tools that all seem pretty smart.”Milan Henckes, CEO, Ergotopia

“It was always structured, it was collaborative, there was sparring in it, which is what you hope for when bringing in a competent partner.”Milan Henckes, CEO, Ergotopia

“Number and quality are really, really top.” … “There were messages like: feel free to call me … invitations on a silver platter.”Andreas Schön, Teamlead Sales, Ergotopia (recording)

Close

06 First contactthe first message before the callbeforetwo months of portals, a sign and a broker: “maybe one or two, but not really good prospects”afterFairCap: after about 3 days, 11 interested buyers, “genuine, serious interest from managing directors”

FairCap · Private equity firm · sale of a production property (several million €) in Slovakia after a site closure

▶ play
Video, Max Koch-Heintzeler, 09/2024 · on YouTube

Starting pointtwo months of portals, a sign and a local broker: “maybe one or two, but not really good prospects” · no contact data of possible buyers

Workbuyer target group defined internationally: companies with production needs · direct outreach to managing directors

Resultafter about 3 days, 11 interested buyers · “genuine, serious interest from managing directors”

Periodinterview 09/2024

SourcesVideo, Max Koch-Heintzeler, 09/2024

Voices

“I think it is fair to say they were exceeded … receiving genuine, serious interest from managing directors by e-mail within a few days, and in that number too. That was a really positive surprise.”Max Koch-Heintzeler, Founder & Managing Director, FairCap

“When the leads are missing, when it is about finding new customers … then this is a systematic, great tool for approaching new customers.”Max Koch-Heintzeler, Founder & Managing Director, FairCap

Close

07 Cold callingthe callbeforepreviously 5 to 6 meetings a month, without playbooksafterSECJUR: 60 to 70 meetings a month · univermatch: deliberately small: 1 to 3 meetings a week after a two-week setup · further cold-calling mandates: The Easy One, ZL-Recht

SECJUR · Compliance automation software · Hamburg · about 40 employees · “on track to a 10-million-ARR company”

▶ play
Video, Kai Haage, 02/2026 · on YouTube

Starting point“maybe … five, six meetings a month, outbound meetings … because of course there were no playbooks either” · assumption: “maybe outbound simply does not work in our market” · ACV €10k to €40k

Workoutbound system: ICP, data, first contact, phone, appointment setting up to discovery · deployed via Uhlig Capital

Result60 to 70 booked meetings a month (May and June 2025) instead of 5 to 6 · after two months 2 deals and close to €100k qualified pipeline, about 20 % of the pipeline · over €80k closed revenue in the first months

Periodstart 12/2024 · videos 02/2025 and 02/2026

SourcesVideo, Kai Haage, 02/2026

Voices

“Expectations were definitely met, so that I can now confidently include outbound in the forecast and say it is a channel we can scale successfully.”Jonas Plieth, Head of Growth, SECJUR

“We had maybe, I would say, five, six meetings a month, outbound meetings. And that with very, very poor success, because of course there were no playbooks either.”Kai Haage, Co-Managing Director and CFO, SECJUR

“Outbound can work in any market, as you can perhaps see in our somewhat complicated, exotic market. You just need the right setup.”Kai Haage, Co-Managing Director and CFO, SECJUR

Close

univermatch · Performance marketing agency for B2B tech · Berlin

▶ play
Video, Max Lobert, 07/2026 · on YouTube

Starting pointtried cold calling and mailing themselves · “we simply lack the sales structure”

Workcold calling and appointment setting by helt.partners · setup in two weeks

Resultfirst week about 3 meetings, two of them “bull’s-eyes” · ongoing 1 to 3 meetings a week

Periodinterview after about two months, 07/2026

SourcesVideo, Max Lobert, 07/2026

Voices

“Absolutely at eye level, more a sparring partner than a mere service provider, a very clear recommendation from my side.”Max Lobert, Co-Founder & CEO, univermatch

“The deals are always within reach … a big recommendation from Berlin.”Max Lobert, Co-Founder & CEO, univermatch

Close

08 Discoverythe first conversationbeforeno access to corporate decision-makersafterSidepreneur: after 7 days a conversation with a corporate decision-maker

Sidepreneur · Platform for part-time founders · target customers: corporates, corporate entrepreneurship

Starting pointno access to corporate decision-makers

Workoutbound setup and first contact at decision-maker level

Resultafter 7 days a meeting with a corporate decision-maker (ISP)

Period10/2023

SourcesRecommendation on LinkedIn

Voices

“Within just 7 days … already a meeting with a decision-maker at a corporate (ISP) who is relevant for me.” The “outbound expertise opened doors”.Peter-Georg Lutsch, Founder, Sidepreneur

Close

09 Closingthe dealbeforefounder teams from research and engineering, first customers without sales experienceafterTUM Venture Labs: teams guided to six-figure deals · SECJUR: €100k+ ARR from outbound in the first two months

TUM Venture Labs · Venture Lab for Software and AI, Technical University of Munich · venture coach for outbound sales since 2023

▶ play
Talk at TUM, 06/2026 · on YouTube

Starting pointfounder teams from research and engineering · first customers without sales experience · EXIST grant applications need market evidence

Workcoaching per team: ICP, customer development, go-to-market · live cold-calling microclass · support up to the first contracts

Result114+ teams since 2023 · several teams with six-figure financing and contracts · seven-figure funding in total

SourcesTalk at TUM, 06/2026 · Recommendation on LinkedIn

Voices

Over 100 founder teams supported at TUM; the live cold-calling microclass “among the most impactful sessions we have hosted”; recommended “without reservation” to investors building sales engines in portfolio companies.Antoine Leboyer, Managing Director, TUM Venture Lab for Software and AI

Clear frameworks and fast feedback on messaging; “this helped us secure over €100k in funding”.Heiko Trötsch, Founder, qado

Support as founding advisor in the EXIST context; “instrumental in helping us transform our vision into a concrete go-to-market plan”.Julian Bergmann, Founder Palito AI, acquired by Solve Intelligence

Close

SECJUR · Compliance automation software · Hamburg · about 40 employees · “on track to a 10-million-ARR company”

▶ play
Video, Kai Haage, 02/2026 · on YouTube

Starting point“maybe … five, six meetings a month, outbound meetings … because of course there were no playbooks either” · assumption: “maybe outbound simply does not work in our market” · ACV €10k to €40k

Workoutbound system: ICP, data, first contact, phone, appointment setting up to discovery · deployed via Uhlig Capital

Result60 to 70 booked meetings a month (May and June 2025) instead of 5 to 6 · after two months 2 deals and close to €100k qualified pipeline, about 20 % of the pipeline · over €80k closed revenue in the first months

Periodstart 12/2024 · videos 02/2025 and 02/2026

SourcesVideo, Kai Haage, 02/2026

Voices

“Expectations were definitely met, so that I can now confidently include outbound in the forecast and say it is a channel we can scale successfully.”Jonas Plieth, Head of Growth, SECJUR

“We had maybe, I would say, five, six meetings a month, outbound meetings. And that with very, very poor success, because of course there were no playbooks either.”Kai Haage, Co-Managing Director and CFO, SECJUR

“Outbound can work in any market, as you can perhaps see in our somewhat complicated, exotic market. You just need the right setup.”Kai Haage, Co-Managing Director and CFO, SECJUR

Close

10 Enablementthe handover to your own teambefore25 sales reps, a lot of time spent on research into leads and personasafterWorkFlex: research partly automated, outreach stays individual · SIRUM: the same number of demos with 1 instead of 3 people

WorkFlex · B2B SaaS · sales team of 25, a lot of outbound

▶ play
Video, Ben Bauer, 03/2025 · on YouTube

Starting pointopen rate, bounce rate, reply rate · a lot of time spent on research into ICP leads and personas

Workenablement: research partly automated, outreach stays individual · step by step with the team

Resultindividualisation despite automation · “could not wish for anything else”

Periodinterview 03/2025

SourcesVideo, Ben Bauer, 03/2025

Voices

“We wanted to go very individual, yet somehow bring in automation … and there we saw … nice methods for automating parts and still staying individual.”Ben Bauer, VP Sales, WorkFlex

“The whole communication very open, very receptive to feedback, I could not wish for anything else.”Ben Bauer, VP Sales, WorkFlex

Close

SIRUM · Transport management software · Hamburg and Fellbach · about 35 employees · sales team of 4

▶ play
Video, Gina Friese, 04/2025 · on YouTube

Starting pointtried outbound with LinkedIn tools, “never really got to volume” · classically about 1 % to demo · the team was “very sceptical”

Worktarget groups and profiles recut, own lead source instead of LinkedIn · first contact asking for the call, then the phone · weekly review and adjustment

Resultabout 25 leads a week · 5 to 10 conversations and 1 to 2 demos a week · the same demo rate with 1 instead of 3 people · 200+ qualified meetings a year

Periodstart 11/2024 · interview 03/2025

SourcesVideo, Gina Friese, 04/2025

Voices

“You surprised me in a thoroughly positive way … not shouting loudly …, rather the other way round: understated in style, and then you deliver and perform.”Gina Friese, Business Development, SIRUM

“Before, three people … who did maybe six or seven demos a week; now I have only one person … and reach the same rate.”Gina Friese, Business Development, SIRUM

Close

Selected investors and programs

TUM Venture LabsCoached 114+ tech start-ups in outbound sales and go-to-market; teams guided to six-figure deals and seven-figure funding in totalAntoine Leboyer · LinkedIn

TUM Venture Labs · Venture Lab for Software and AI, Technical University of Munich · venture coach for outbound sales since 2023

▶ play
Talk at TUM, 06/2026 · on YouTube

Starting pointfounder teams from research and engineering · first customers without sales experience · EXIST grant applications need market evidence

Workcoaching per team: ICP, customer development, go-to-market · live cold-calling microclass · support up to the first contracts

Result114+ teams since 2023 · several teams with six-figure financing and contracts · seven-figure funding in total

SourcesTalk at TUM, 06/2026 · Recommendation on LinkedIn

Voices

Over 100 founder teams supported at TUM; the live cold-calling microclass “among the most impactful sessions we have hosted”; recommended “without reservation” to investors building sales engines in portfolio companies.Antoine Leboyer, Managing Director, TUM Venture Lab for Software and AI

Clear frameworks and fast feedback on messaging; “this helped us secure over €100k in funding”.Heiko Trötsch, Founder, qado

Support as founding advisor in the EXIST context; “instrumental in helping us transform our vision into a concrete go-to-market plan”.Julian Bergmann, Founder Palito AI, acquired by Solve Intelligence

Close

AI NationTrained several dozen founder teams of the program in outbound salesReference on request

AI Nation · Program for AI founder teams · trainer for outbound sales

Starting pointteams with a product, without a sales routine · first customer conversations ahead

Workoutbound sales trainings for the teams of the program

Resultseveral dozen teams trained

SourcesReference on request

Close

CDTMSupported dozens of founder teams; repeatedly six-figure revenues and financing roundsLauritz Lucas · LinkedIn

CDTM · Center for Digital Technology and Management, Munich · founder teams supported

Starting pointstudents and founders with a prototype · customer access and financing open

Workadvice on sales and customer outreach · support in every phase up to the deal

Resultdozens of teams · repeatedly six-figure revenues and financing rounds

SourcesRecommendation on LinkedIn

Voices

“… an extremely competent contact in every phase … recommendations … well thought out, practical and very valuable for us … an incredibly reliable partner we could count on at any time.”Lauritz Lucas, CDTM, LSE x Wharton

Close

Uhlig CapitalDeployed in portfolio companies, among them SECJUR and Flowers SoftwareKai Uhlig · LinkedIn

Uhlig Capital · Business angel, LP, operating partner · software and AI portfolio

Starting pointportfolio companies with a product, without a predictable outbound pipeline

Workworkshops: ROI analysis and ideal customer profile · deployed in portfolio companies, among them SECJUR and Flowers Software

Resultimpact “profound and transformative” · results see SECJUR and Flowers Software

Periodsince 2023

SourcesRecommendation on LinkedIn

Voices

Deployed helt.partners in portfolio companies; workshops with a “comprehensive ROI analysis and a detailed session to refine our Ideal Customer Profile”, “instrumental in aligning our sales strategy with our business goals”.Kai Uhlig, Business Angel, LP, Operating Partner

Close

Wessel ManagementDeployed in portfolio companiesReference on request

Wessel Management · Investment company · deployed in portfolio companies

Starting pointB2B portfolio company without continuous new-customer acquisition

Worksetting up first contact and appointment setting in the portfolio company

Resultdetails on request

SourcesReference on request

Close

FairCap (Private Equity)Sale of a production property in the millions: 11 interested buyers in 3 days, previously 1 to 2 in 2 monthsMax Koch-Heintzeler · Video

FairCap · Private equity firm · sale of a production property (several million €) in Slovakia after a site closure

▶ play
Video, Max Koch-Heintzeler, 09/2024 · on YouTube

Starting pointtwo months of portals, a sign and a local broker: “maybe one or two, but not really good prospects” · no contact data of possible buyers

Workbuyer target group defined internationally: companies with production needs · direct outreach to managing directors

Resultafter about 3 days, 11 interested buyers · “genuine, serious interest from managing directors”

Periodinterview 09/2024

SourcesVideo, Max Koch-Heintzeler, 09/2024

Voices

“I think it is fair to say they were exceeded … receiving genuine, serious interest from managing directors by e-mail within a few days, and in that number too. That was a really positive surprise.”Max Koch-Heintzeler, Founder & Managing Director, FairCap

“When the leads are missing, when it is about finding new customers … then this is a systematic, great tool for approaching new customers.”Max Koch-Heintzeler, Founder & Managing Director, FairCap

Close

More investors and programs: Vecturis Equity, Möller Ventures, The Royal Jungle

Own venture, backed by: APX (Axel Springer & Porsche) · Sky Deutschland · Google Gründer-Garage 2014, top 3 of 800

Selected companies

SIRUM200+ qualified meetings a year; the same number of demos with one person instead of threeGina Friese · Video

SIRUM · Transport management software · Hamburg and Fellbach · about 35 employees · sales team of 4

▶ play
Video, Gina Friese, 04/2025 · on YouTube

Starting pointtried outbound with LinkedIn tools, “never really got to volume” · classically about 1 % to demo · the team was “very sceptical”

Worktarget groups and profiles recut, own lead source instead of LinkedIn · first contact asking for the call, then the phone · weekly review and adjustment

Resultabout 25 leads a week · 5 to 10 conversations and 1 to 2 demos a week · the same demo rate with 1 instead of 3 people · 200+ qualified meetings a year

Periodstart 11/2024 · interview 03/2025

SourcesVideo, Gina Friese, 04/2025

Voices

“You surprised me in a thoroughly positive way … not shouting loudly …, rather the other way round: understated in style, and then you deliver and perform.”Gina Friese, Business Development, SIRUM

“Before, three people … who did maybe six or seven demos a week; now I have only one person … and reach the same rate.”Gina Friese, Business Development, SIRUM

Close

SECJUR60 to 70 meetings a month instead of 5 to 6; €100k+ ARR from outbound in the first two monthsKai Haage, Jonas Plieth · Video

SECJUR · Compliance automation software · Hamburg · about 40 employees · “on track to a 10-million-ARR company”

▶ play
Video, Kai Haage, 02/2026 · on YouTube

Starting point“maybe … five, six meetings a month, outbound meetings … because of course there were no playbooks either” · assumption: “maybe outbound simply does not work in our market” · ACV €10k to €40k

Workoutbound system: ICP, data, first contact, phone, appointment setting up to discovery · deployed via Uhlig Capital

Result60 to 70 booked meetings a month (May and June 2025) instead of 5 to 6 · after two months 2 deals and close to €100k qualified pipeline, about 20 % of the pipeline · over €80k closed revenue in the first months

Periodstart 12/2024 · videos 02/2025 and 02/2026

SourcesVideo, Kai Haage, 02/2026

Voices

“Expectations were definitely met, so that I can now confidently include outbound in the forecast and say it is a channel we can scale successfully.”Jonas Plieth, Head of Growth, SECJUR

“We had maybe, I would say, five, six meetings a month, outbound meetings. And that with very, very poor success, because of course there were no playbooks either.”Kai Haage, Co-Managing Director and CFO, SECJUR

“Outbound can work in any market, as you can perhaps see in our somewhat complicated, exotic market. You just need the right setup.”Kai Haage, Co-Managing Director and CFO, SECJUR

Close

Flowers SoftwareIdeal customers approached by size and industry; sales reps call without building lists themselvesNiklas Matthias · Video

Flowers Software · B2B SaaS · Series A · strong inbound via SEA, outbound unstructured

▶ play
Video, Niklas Matthias and Tim Woitschach, 03/2024 · on YouTube

Starting pointdependent on “whoever comes to us” · outbound “rather unstructured via LinkedIn Sales Navigator” · list building as “paralysis before things even really got going”

Workindustries and ICP sharpened, messaging · sequences set up with the SDR, tooling connected to HubSpot · account executives call without doing the groundwork themselves

Resulttargeted outreach to ideal customers by size and industry · new replies every day, a “clear push” on demos · “more calls, more mails, we are more proactive”

Periodseveral months · interview 03/2024

SourcesVideo, Niklas Matthias and Tim Woitschach, 03/2024

Voices

“… to get to the point via outbound where we first address far, far more precisely the customers in the size and industry we actually want to win as ideal customers, and are not only dependent on whoever comes to us.”Niklas Matthias, VP Operations, Flowers Software

“I am thrilled. This is very professional … highly data-driven … not mass outreach. And really good results.”Andreas Martin, Founder & Managing Director, Flowers Software

Close

Ergotopia100 replies from the target group in two weeks, 25 to 30 % interestedMilan Henckes · Video

Ergotopia · Ergonomic office furniture · e-commerce brand with about 80 employees · rebuilding business-customer sales

▶ play
Video, Milan Henckes, 09/2024 · on YouTube

Starting pointstrong inbound via brand and content · decision-makers in companies search differently from private buyers · goal: very large business customers, “efficient, scalable and measurable”

Worktarget customers, positions and contacts prepared in detail · first-contact campaign, Slack guest channel, replies the same day

Result100 replies in two weeks, 25 to 30 % interested · about 10 replies a day, 2 to 3 of them into the CRM · prospect rate 2 to 4 %, a third of them acute opportunities · recommendation 9 to 10 out of 10

Periodinterview after about a month, 09/2024

SourcesVideo, Milan Henckes, 09/2024

Voices

“You are at the technological forefront … using systems and tools that all seem pretty smart.”Milan Henckes, CEO, Ergotopia

“It was always structured, it was collaborative, there was sparring in it, which is what you hope for when bringing in a competent partner.”Milan Henckes, CEO, Ergotopia

“Number and quality are really, really top.” … “There were messages like: feel free to call me … invitations on a silver platter.”Andreas Schön, Teamlead Sales, Ergotopia (recording)

Close

univermatch1 to 3 meetings a week after a two-week setupMax Lobert · Video

univermatch · Performance marketing agency for B2B tech · Berlin

▶ play
Video, Max Lobert, 07/2026 · on YouTube

Starting pointtried cold calling and mailing themselves · “we simply lack the sales structure”

Workcold calling and appointment setting by helt.partners · setup in two weeks

Resultfirst week about 3 meetings, two of them “bull’s-eyes” · ongoing 1 to 3 meetings a week

Periodinterview after about two months, 07/2026

SourcesVideo, Max Lobert, 07/2026

Voices

“Absolutely at eye level, more a sparring partner than a mere service provider, a very clear recommendation from my side.”Max Lobert, Co-Founder & CEO, univermatch

“The deals are always within reach … a big recommendation from Berlin.”Max Lobert, Co-Founder & CEO, univermatch

Close

WorkFlexResearch automated for a sales team of 25, outreach stays individualBen Bauer · Video

WorkFlex · B2B SaaS · sales team of 25, a lot of outbound

▶ play
Video, Ben Bauer, 03/2025 · on YouTube

Starting pointopen rate, bounce rate, reply rate · a lot of time spent on research into ICP leads and personas

Workenablement: research partly automated, outreach stays individual · step by step with the team

Resultindividualisation despite automation · “could not wish for anything else”

Periodinterview 03/2025

SourcesVideo, Ben Bauer, 03/2025

Voices

“We wanted to go very individual, yet somehow bring in automation … and there we saw … nice methods for automating parts and still staying individual.”Ben Bauer, VP Sales, WorkFlex

“The whole communication very open, very receptive to feedback, I could not wish for anything else.”Ben Bauer, VP Sales, WorkFlex

Close

SidepreneurMeeting with a corporate decision-maker after 7 daysPeter-Georg Lutsch · LinkedIn

Sidepreneur · Platform for part-time founders · target customers: corporates, corporate entrepreneurship

Starting pointno access to corporate decision-makers

Workoutbound setup and first contact at decision-maker level

Resultafter 7 days a meeting with a corporate decision-maker (ISP)

Period10/2023

SourcesRecommendation on LinkedIn

Voices

“Within just 7 days … already a meeting with a decision-maker at a corporate (ISP) who is relevant for me.” The “outbound expertise opened doors”.Peter-Georg Lutsch, Founder, Sidepreneur

Close

gekartel AGProduct launch without a trade fair: 20+ Teams meetings with media-technology providers, public authorities and fire-safety inspectors; 3 to 5 times the leads of a fairKlaus Schäfer · Video

gekartel AG · Fire-safety and media technology · product launch after a new VdS guideline

▶ play
Video, Klaus Schäfer, 10/2024 · on YouTube

Starting pointnew product: media technology for escape and rescue routes · until then trade fairs, direct sales, LinkedIn · worries about data-protection complaints, deliberately no long-term contract

Worktarget groups: media-technology providers, public authorities, fire-safety inspectors · first-contact campaign over about two months, wording, objection handling, follow-up

Resultabout 4,000 contacts, campaign paused because of the volume of replies · “three, four, five times the leads” of a trade fair · 20+ Teams meetings, first test devices, NDA

Periodinterview 10/2024

SourcesVideo, Klaus Schäfer, 10/2024

Voices

“You brought the technical knowledge of how such a campaign has to run … we brought the expertise … a great interplay.”Klaus Schäfer, Managing Director, gekartel AG

Close

More customers: everii Group, staffboard, Mineko, bidpoint, The Easy One, HUUS.IO, LUY, semtrade, Reischl Lebensmitteltechnik, IMPRIVO, Obitec, InterNations, Stumpp + Schüle GmbH

Voices

Kai UhligBusiness Angel, LP, Operating Partner
Deployed helt.partners in portfolio companies; the impact was “profound and transformative”.LinkedIn
Antoine LeboyerManaging Director, TUM Venture Lab for Software and AI
Over 100 founder teams supported at TUM; recommends “without reservation” to investors building sales engines in portfolio companies.LinkedIn
Max Koch-HeintzelerFounder & Managing Director, FairCap
“When the leads are missing … then this is a systematic, great tool for approaching new customers.”Video
Gina FrieseBusiness Development, SIRUM
“You surprised me in a thoroughly positive way … understated in style, and then you deliver and perform.”Video
Niklas MatthiasVP Operations, Flowers Software
“… to address far more precisely the customers in the size and industry we want to win as ideal customers.”Video
Andreas MartinFounder & Managing Director, Flowers Software
“This is very professional … highly data-driven … not mass outreach. And really good results.”Recording
Milan HenckesCEO, Ergotopia
“You are at the technological forefront … It was always structured, it was collaborative, and there was sparring in it.”Video
Christopher StollManaging Director, everii Group
“Then there is really only one screw missing. And that, essentially, is outbound.”Recording
Max LobertCo-Founder & CEO, univermatch
“Absolutely at eye level, more a sparring partner than a mere service provider.”Video
Ben BauerVP Sales, WorkFlex
“… how you can automate parts and still stay individual.”Video
Besnik RuhaniCTO, staffboard (2023)
As a customer: ideal customer persona, data, message/market fit, meetings and follow-ups; “unparalleled skills in optimizing our sales process”.LinkedIn
Peter-Georg LutschFounder, Sidepreneur
“Within just 7 days … already a meeting with a decision-maker at a corporate who is relevant for me.”LinkedIn
Lukas Georg KrommingaFounder & CEO, Plonda
Live session with a real cold call, generating “a qualified lead including a follow-up meeting”.LinkedIn
Heiko TrötschFounder, TUM start-up
Clear frameworks and fast feedback on messaging; “this helped us secure over €100k in funding”.LinkedIn
Edonis VeliqiAccount Executive, Databricks
Learned his first cold calls in the team, now Account Executive at Databricks: “This experience was truly transformative.”LinkedIn
Nils BörnerCo-Founder, transload (YC P26)
Outreach structured and expanded, customer development, EXIST application; “a great support in helping us expand and better structure our outreach efforts”.LinkedIn
Lauritz LucasCDTM, LSE x Wharton
“… recommendations … well thought out, practical and very valuable for us … an incredibly reliable partner we could count on at any time.”LinkedIn
Dennis SchneiderCo-Founder, Deskbot
Coach at the TUM founder advisory; “tips on outreach and problem validation were worth gold because they came not just from the textbook but from real experience”.LinkedIn
Klaus SchäferManaging Director, gekartel AG
“You brought the technical knowledge of how such a campaign has to run … we brought the expertise … a great interplay.”Video

All recommendations on LinkedIn · Reference videos on YouTube · Customer voices, 2-minute cut

Quotes translated from German; the videos are in German.