heltPredictable new customers with high contract values.
Without hiring more salespeople.
Active, precisely targeted new-customer acquisition for technical B2B companies and their investors. Built, run, handed over to your own team.
References (selection)
Investorsin the portfolio or directlyUhlig Capital · Wessel Management · FairCap · Vecturis Equity · Möller Ventures · The Royal Jungle
Uhlig Capital · Business angel, LP, operating partner · software and AI portfolio
Starting pointportfolio companies with a product, without a predictable outbound pipeline
Workworkshops: ROI analysis and ideal customer profile · deployed in portfolio companies, among them SECJUR and Flowers Software
Resultimpact “profound and transformative” · results see SECJUR and Flowers Software
Periodsince 2023
SourcesRecommendation on LinkedIn
Voices
Deployed helt.partners in portfolio companies; workshops with a “comprehensive ROI analysis and a detailed session to refine our Ideal Customer Profile”, “instrumental in aligning our sales strategy with our business goals”.
Kai Uhlig, Business Angel, LP, Operating Partner
Wessel Management · Investment company · deployed in portfolio companies
Starting pointB2B portfolio company without continuous new-customer acquisition
Worksetting up first contact and appointment setting in the portfolio company
Resultdetails on request
SourcesReference on request
FairCap · Private equity firm · sale of a production property (several million €) in Slovakia after a site closure
▶ playStarting pointtwo months of portals, a sign and a local broker: “maybe one or two, but not really good prospects” · no contact data of possible buyers
Workbuyer target group defined internationally: companies with production needs · direct outreach to managing directors
Resultafter about 3 days, 11 interested buyers · “genuine, serious interest from managing directors”
Periodinterview 09/2024
Voices
“I think it is fair to say they were exceeded … receiving genuine, serious interest from managing directors by e-mail within a few days, and in that number too. That was a really positive surprise.”
Max Koch-Heintzeler, Founder & Managing Director, FairCap
“When the leads are missing, when it is about finding new customers … then this is a systematic, great tool for approaching new customers.”Max Koch-Heintzeler, Founder & Managing Director, FairCap
Founder programsas venture coachTUM Venture Labs · AI Nation · CDTM
TUM Venture Labs · Venture Lab for Software and AI, Technical University of Munich · venture coach for outbound sales since 2023
▶ playStarting pointfounder teams from research and engineering · first customers without sales experience · EXIST grant applications need market evidence
Workcoaching per team: ICP, customer development, go-to-market · live cold-calling microclass · support up to the first contracts
Result114+ teams since 2023 · several teams with six-figure financing and contracts · seven-figure funding in total
Voices
Over 100 founder teams supported at TUM; the live cold-calling microclass “among the most impactful sessions we have hosted”; recommended “without reservation” to investors building sales engines in portfolio companies.
Antoine Leboyer, Managing Director, TUM Venture Lab for Software and AI
Clear frameworks and fast feedback on messaging; “this helped us secure over €100k in funding”.
Heiko Trötsch, Founder, qado
Support as founding advisor in the EXIST context; “instrumental in helping us transform our vision into a concrete go-to-market plan”.
Julian Bergmann, Founder Palito AI, acquired by Solve Intelligence
AI Nation · Program for AI founder teams · trainer for outbound sales
Starting pointteams with a product, without a sales routine · first customer conversations ahead
Workoutbound sales trainings for the teams of the program
Resultseveral dozen teams trained
SourcesReference on request
CDTM · Center for Digital Technology and Management, Munich · founder teams supported
Starting pointstudents and founders with a prototype · customer access and financing open
Workadvice on sales and customer outreach · support in every phase up to the deal
Resultdozens of teams · repeatedly six-figure revenues and financing rounds
SourcesRecommendation on LinkedIn
Voices
“… an extremely competent contact in every phase … recommendations … well thought out, practical and very valuable for us … an incredibly reliable partner we could count on at any time.”
Lauritz Lucas, CDTM, LSE x Wharton
Start-ups & scale-upsSIRUM · SECJUR · Flowers Software · Ergotopia · univermatch · WorkFlex · Sidepreneur · everii Group · staffboard · Mineko · bidpoint · The Easy One · HUUS.IO · LUY · semtrade
SIRUM · Transport management software · Hamburg and Fellbach · about 35 employees · sales team of 4
▶ playStarting pointtried outbound with LinkedIn tools, “never really got to volume” · classically about 1 % to demo · the team was “very sceptical”
Worktarget groups and profiles recut, own lead source instead of LinkedIn · first contact asking for the call, then the phone · weekly review and adjustment
Resultabout 25 leads a week · 5 to 10 conversations and 1 to 2 demos a week · the same demo rate with 1 instead of 3 people · 200+ qualified meetings a year
Periodstart 11/2024 · interview 03/2025
SourcesVideo, Gina Friese, 04/2025
Voices
“You surprised me in a thoroughly positive way … not shouting loudly …, rather the other way round: understated in style, and then you deliver and perform.”
Gina Friese, Business Development, SIRUM
“Before, three people … who did maybe six or seven demos a week; now I have only one person … and reach the same rate.”Gina Friese, Business Development, SIRUM
SECJUR · Compliance automation software · Hamburg · about 40 employees · “on track to a 10-million-ARR company”
▶ playStarting point“maybe … five, six meetings a month, outbound meetings … because of course there were no playbooks either” · assumption: “maybe outbound simply does not work in our market” · ACV €10k to €40k
Workoutbound system: ICP, data, first contact, phone, appointment setting up to discovery · deployed via Uhlig Capital
Result60 to 70 booked meetings a month (May and June 2025) instead of 5 to 6 · after two months 2 deals and close to €100k qualified pipeline, about 20 % of the pipeline · over €80k closed revenue in the first months
Periodstart 12/2024 · videos 02/2025 and 02/2026
SourcesVideo, Kai Haage, 02/2026
Voices
“Expectations were definitely met, so that I can now confidently include outbound in the forecast and say it is a channel we can scale successfully.”
Jonas Plieth, Head of Growth, SECJUR
“We had maybe, I would say, five, six meetings a month, outbound meetings. And that with very, very poor success, because of course there were no playbooks either.”
Kai Haage, Co-Managing Director and CFO, SECJUR
“Outbound can work in any market, as you can perhaps see in our somewhat complicated, exotic market. You just need the right setup.”Kai Haage, Co-Managing Director and CFO, SECJUR
Flowers Software · B2B SaaS · Series A · strong inbound via SEA, outbound unstructured
▶ playStarting pointdependent on “whoever comes to us” · outbound “rather unstructured via LinkedIn Sales Navigator” · list building as “paralysis before things even really got going”
Workindustries and ICP sharpened, messaging · sequences set up with the SDR, tooling connected to HubSpot · account executives call without doing the groundwork themselves
Resulttargeted outreach to ideal customers by size and industry · new replies every day, a “clear push” on demos · “more calls, more mails, we are more proactive”
Periodseveral months · interview 03/2024
Voices
“… to get to the point via outbound where we first address far, far more precisely the customers in the size and industry we actually want to win as ideal customers, and are not only dependent on whoever comes to us.”
Niklas Matthias, VP Operations, Flowers Software
“I am thrilled. This is very professional … highly data-driven … not mass outreach. And really good results.”
Andreas Martin, Founder & Managing Director, Flowers Software
Ergotopia · Ergonomic office furniture · e-commerce brand with about 80 employees · rebuilding business-customer sales
▶ playStarting pointstrong inbound via brand and content · decision-makers in companies search differently from private buyers · goal: very large business customers, “efficient, scalable and measurable”
Worktarget customers, positions and contacts prepared in detail · first-contact campaign, Slack guest channel, replies the same day
Result100 replies in two weeks, 25 to 30 % interested · about 10 replies a day, 2 to 3 of them into the CRM · prospect rate 2 to 4 %, a third of them acute opportunities · recommendation 9 to 10 out of 10
Periodinterview after about a month, 09/2024
Voices
“You are at the technological forefront … using systems and tools that all seem pretty smart.”
Milan Henckes, CEO, Ergotopia
“It was always structured, it was collaborative, there was sparring in it, which is what you hope for when bringing in a competent partner.”Milan Henckes, CEO, Ergotopia
“Number and quality are really, really top.” … “There were messages like: feel free to call me … invitations on a silver platter.”Andreas Schön, Teamlead Sales, Ergotopia (recording)
univermatch · Performance marketing agency for B2B tech · Berlin
▶ playStarting pointtried cold calling and mailing themselves · “we simply lack the sales structure”
Workcold calling and appointment setting by helt.partners · setup in two weeks
Resultfirst week about 3 meetings, two of them “bull’s-eyes” · ongoing 1 to 3 meetings a week
Periodinterview after about two months, 07/2026
SourcesVideo, Max Lobert, 07/2026
Voices
“Absolutely at eye level, more a sparring partner than a mere service provider, a very clear recommendation from my side.”
Max Lobert, Co-Founder & CEO, univermatch
“The deals are always within reach … a big recommendation from Berlin.”Max Lobert, Co-Founder & CEO, univermatch
WorkFlex · B2B SaaS · sales team of 25, a lot of outbound
▶ playStarting pointopen rate, bounce rate, reply rate · a lot of time spent on research into ICP leads and personas
Workenablement: research partly automated, outreach stays individual · step by step with the team
Resultindividualisation despite automation · “could not wish for anything else”
Periodinterview 03/2025
SourcesVideo, Ben Bauer, 03/2025
Voices
“We wanted to go very individual, yet somehow bring in automation … and there we saw … nice methods for automating parts and still staying individual.”
Ben Bauer, VP Sales, WorkFlex
“The whole communication very open, very receptive to feedback, I could not wish for anything else.”Ben Bauer, VP Sales, WorkFlex
Sidepreneur · Platform for part-time founders · target customers: corporates, corporate entrepreneurship
Starting pointno access to corporate decision-makers
Workoutbound setup and first contact at decision-maker level
Resultafter 7 days a meeting with a corporate decision-maker (ISP)
Period10/2023
SourcesRecommendation on LinkedIn
Voices
“Within just 7 days … already a meeting with a decision-maker at a corporate (ISP) who is relevant for me.” The “outbound expertise opened doors”.
Peter-Georg Lutsch, Founder, Sidepreneur
Mittelstandgekartel AG · Reischl Lebensmitteltechnik · IMPRIVO · Obitec · InterNations · Stumpp + Schüle GmbH
gekartel AG · Fire-safety and media technology · product launch after a new VdS guideline
▶ playStarting pointnew product: media technology for escape and rescue routes · until then trade fairs, direct sales, LinkedIn · worries about data-protection complaints, deliberately no long-term contract
Worktarget groups: media-technology providers, public authorities, fire-safety inspectors · first-contact campaign over about two months, wording, objection handling, follow-up
Resultabout 4,000 contacts, campaign paused because of the volume of replies · “three, four, five times the leads” of a trade fair · 20+ Teams meetings, first test devices, NDA
Periodinterview 10/2024
Voices
“You brought the technical knowledge of how such a campaign has to run … we brought the expertise … a great interplay.”
Klaus Schäfer, Managing Director, gekartel AG
Approach
ICP > Research > Signals > Data > Messaging > First contact > Cold calling > Discovery > Closing > Enablement